Automotive

An automotive company boosts sales and marketing.

CloudOffix centralized and automated operations, improving efficiency, customer engagement and insight across sales, marketing, customer service and HR.

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The challenge

Excel files and no customer journey

The company managed vehicle stock and customer relationships in Excel files, used the 3CX call center app for support and the 1C application for payroll and accounting.

There was no structured customer journey management: sales and marketing activities were handled manually and inconsistently.

Solutions

One platform from test drive to after-sales

Contact management

A complete view of every customer.

Classify customers by past purchases, website visits and campaign interests
Track customer history on a single screen
Manage test-drive appointments with Calendar

Sales Cloud

Separate channels for each brand (Xpeng, Leap, Mercedes-Benz, Skoda) and distinct processes from test drive through credit and cash purchases, plus bidding management. A custom car maintenance app built with App Builder, now CloudOffix Agentic App Builder, streamlines maintenance, spare parts and service.

Separate channels per brand
Inventory app for warehouse vehicles
Bidding management

CloudOffix Agentic App Builder

Marketing Cloud

Engage segmented customers across every channel.

Targeted campaigns via SMS, WhatsApp and social media
Facebook, Instagram and WhatsApp conversations handled in CloudOffix and converted into leads
Link tracking for social posts and action based on customer experience

Marketing Cloud