Website Visitor Tracking and its Uses
Smarter not Harder Marketing and Sales
23 June 2021 , CloudOffix Blog
Web visitor tracking can help you build a cohesive, revenue-generating engine that accelerates sales growth. Use the data collected to diagnose which content is attracting prospects, how your website is being found and which of your marketing campaigns are getting the most attention.
Turn these visitors into warm leads and save valuable time spent on cold calling or emailing. Make use of the information you learn about the ideal customers you close and make your marketing and sales efforts more productive.
Convert more leads into sales and create more engaging content using the data from your website visitor tracking technology.
What is Website Visitor Tracking?
Website visitor tracking is the analysis of who visits your site, their geo-location, and who referred them, as well as the visitor's behavior on your website like the pages they view, the time spent on each page, or the number of visits.
Visitor tracking enables your team to monitor which of your emails prospects are opening, which of your links they're clicking, and which pages they navigate to once they're on your site – all in real-time. That provides a level of insight into with regards to the amount of website traffic you're getting against how many are quality leads.