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Email marketing

Take your email program to new heights.

Reach more people and spend less time on manual work with AI-assisted email creation, CRM-connected targeting, automation, segmentation and A/B testing, while your marketers decide what goes out.

What's inside

Everything your email program needs

AI emails

Create campaign content faster with AI-powered email creation.

CRM-connected targeting

Target audiences straight from the customer data in your CRM.

Auto actions

Automate follow-ups and campaign steps instead of doing them by hand.

Contact data

Segment your contact database with advanced filters.

Mass mailing

Send campaigns to large audiences in one go.

ROI insights

See which campaigns pay off and where to invest next.

A/B testing

Compare variations and keep the winners.

A/B testing

Test, learn and optimize every send

Test subject lines, messages, calls to action and campaign variations to learn what performs best with your audience, then keep improving engagement.

  • 01Compare campaign variations easily
  • 02Optimize subject lines and CTA wording
  • 03Improve click rates with data-backed decisions
Test, learn and optimize every send
Where AI helps

AI drafts. Marketers approve.

AI helps with the first draft and the follow-up; every send is a marketer's decision.

  • AI email creation prepares a first draft; the marketer edits tone, offer and compliance.
  • A configured agent can summarize engagement for sales after a campaign.
  • Salespeople decide who to contact, and the team decides where to invest next.

Start sending smarter emails today.

Start a free trial of Marketing Cloud, or book a demo to see AI-assisted email in action.