Why is there still no second SaaS vendor like Salesforce?
Importance of Customization for SaaS Products
29 July 2020 , CloudOffix Blog
As everybody agrees, Salesforce* has changed the CRM and even the business apps market. Salesforce is the first SaaS CRM vendor, and it has a market cap of 170.74** Billion US Dollars. Following the introduction of Salesforce, there have been thousands of SaaS Business App vendors founded, but none of them reached the level of Salesforce. According to our experience, there is one significant difference between Salesforce and other SaaS vendors. Salesforce has not positioned itself only as a CRM software, but as a platform for CRM needs. The customization capability of Salesforce is enormous and thus can be used by big enterprises for their processes. In terms of CRM, you can do everything you need.
When we look at all other vendors, although their usability, UI, mobility, and many other features are better than Salesforce, the customization platform in Salesforce is far more advanced. Thus, enterprises that spend millions of dollars on CRM projects can not use these new SaaS CRM tools.
Currently, Salesforce is trying to expand this platform to areas other than CRM, such as Marketing, Project Management, Invoicing, HR, and Ticket Management. This process will not be easy because we all know that having separate applications and trying to integrate them is not easy and straightforward.
On the other hand, a platform which includes all these capabilities from the ground up with an excellent customization capability could be the next Salesforce which will change the market.
That’s why we founded CloudOffix. CloudOffix is an integrated business apps platform with outstanding customization capabilities in the cloud. As CloudOffix, we are not doing different things, but doing things differently.
*: Salesforce is the registered trademark of Salesforce Inc.
**: The market cap is as 07.29.2020.