Capture leads automatically through contact forms, daily website visitors, landing pages, phone calls etc.
Not all leads will convert, so here is where we determine quality over quantity.
Scoring helps your sales team know when the time is right to make their move.
It’s important to send the right leads to the right salesperson in order to close the sale quickly and successfully.
Lead automation takes out the labor associated with email nurturing, follow-up, and other tasks that come with lead management.
Predefine how to nurture your leads: Send introductory, follow-up and reminder emails
What is Marketing Automation?
Create automatic, targeted digital marketing campaigns with dynamic content for continuous lead generation. After landing leads, score them in your sales funnel. Not all leads will turn into sales, and so here's where your marketing strategies will come into play. Target your marketing campaigns to suit your leads such as personalized messages and keep them interested and moving through your sales funnel.
Utilize marketing automation software's lead capture automation tools to gather targeted information about leads across all your channels. These automation systems streamline the process of capturing leads and come into action as soon as your sales leads enter your landing pages.
With CRM marketing automation software, give higher scores to leads who complete all contact form fields. Consequently, these fully completed leads would be classified as high-quality leads. This approach aids in filtering and prioritizing quality leads that are more likely to result in successful sales closures.
With the assistance of CRM marketing automation software, lead scoring becomes an essential process akin to lead qualification. Once a lead has met the initial qualification criteria, additional factors are considered. For instance, a lead who has merely subscribed to a newsletter would receive a lower score compared to someone who demonstrates clear intent to make a purchase.
To ensure successful conversions, it's vital to strike the right balance with leads. Allowing them to remain inactive for too long might result in dropouts from the sales funnel. On the other hand, overwhelming leads can push them away. Utilizing scoring features in marketing automation software empowers your sales team to identify the ideal moment to engage with leads effectively, leading to timely and fruitful interactions.
The CloudOffix CRM marketing automation software assigns quality leads to salespeople based on their positions, ensuring efficient lead distribution and quick, effective sales.
The marketing automation software empowers you to avoid uncertainty and efficiently direct appropriate leads to the designated salesperson. You can configure this process based on various guidelines such as geographic territory, specific products, or any other criteria that align with your sales venture. This streamlines the lead distribution process, optimizing productivity and increasing the chances of successful conversions.
Lead Nurturing in CRM Marketing Automation Software
In the context of lead nurturing, the utilization of CRM marketing automation software greatly enhances the process. This software provides the necessary tools and capabilities to automate and streamline lead nurturing activities such as email campaigns, follow-ups, and overall lead management.
Implement CRM marketing automation to nurture leads through buyer journey and sales funnel stages. Automate sending introductory, follow-up, and reminder emails for consistent communication with leads.
Automate and Accelarate your Sales!